The holiday season is coming but the consumers aren't as festive this year as in the previous ones. The financial crisis has done its dirty job in making the buyers' wallets quite loose right before Christmas. With most people experiencing financial problems and many workers having lost their jobs this holiday season will probably be the worst in terms of expenditures and shop revenues. Knowing this, the shops are throwing in great sales with much bigger discounts compared to previous years. Imagine getting to one of these sales with your credit cards maxed and your checking account empty. Definitely not the best situation when you're looking for gifts. This is when you might consider using a cash advance or a payday loan. These are probably not the most popular financial tools by far, but there are situations when using them could save you a great deal of money and time. For example, you're getting home from work and run across a sale in one of the shops somewhere in the city. Your credit cards are maxed out and all the cash is spent on fixing the car this morning. Pretty typical situation, don't you think? The sale is a great place to find great presents at a much lower value that you would pay any other day, and stocks are limited. That's when opting for payday loan will come in handy. Consumers always tend to spend more money during the holiday season and that can be easily explained. Holidays are all about the spirit of care and attention to your relatives and friends. And what can express your feelings better than a good gift? Especially a costly gift. That's pure psychology and customs of our society that no financial crisis can change. And people are likely to look for fast cash sources when the sales period starts. Cash advance services are likely to have high revenues this year, because many consumers will still want to get the advantage of huge sales even if they don't have much money on their accounts. If you too are looking forward to great discounts but your wallet isn't as tight as it used to be, having some extra cash will definitely be great when shopping around for gifts. Just don't get carried away and keep in mind that any loan has a due date and you'll have to pay off the advance when the holidays are over.