Network Marketing Education For Online Network Marketing

Network Marketing Education has never been better catered for... than what it is today. Could it be because this new model of networking works! It all points in one direction... towards internet! What is available today has a strong focus on the success of network marketers.

Why Has Online Network Marketing Education Become Necessary?

To answer the above question about network marketing education, you have to first answer... "why has network marketing gone online?" The answer to that is simply in that a better way of doing business for the networkers has involved by using the internet and new Web 2.0 technology!

No doubt this is better for members and what is better for members should be better for the network marketing companies. However they are a little slow to see that and are generally standing back. Some companies are trying to encourage successful online members to teach other members... how they achieved their success. This is good and network marketing education will keep growing this way... led by members!

The fact is that 'old model mlm' does not work for the majority of members... Fullstop! The internet has shown this new better way of connecting with large numbers of people through social media and content information. The internet itself has taken some time to mature to the point where it better provides internet searchers with what they are searching for... real search-relevant information. Combine that with the social networking revolution that is drawing people away from their TV sets and you have the perfect reason for the growth of online network marketing and therefore huge scope for good network marketing education... in a system they potentially can work for everyone!

An Online Presence: Website or Blog?

Before you get into a social media frenzy... you need to select a place for your content marketing information. All those social media contacts want to see good content information on you and on your business... in your own words. The choice of using a content website or blog is a personal decision. If you believe you can write 30 or more pages of content... you should lean towards a website. If not... go for a blog or several blogs. Either way... you'll learn how to back them up and link with other content marketing methods.

Would you simply operate with your 'replicated website' from your NWM company? No Way... Absolutely Not! Replicated websites are for company promotion on the company's name, products and vision. You have to unlearn company tactics and learn through online network marketing education that success online is about You!

You need to have your own website business! From this website you market online network marketing... without using your company's registered name and product tradenames. In effect you will have a 'generic' website. You do not want to give ownership of your website to your NWM company. Which is what happens by default, when you accept the company's permission to use their name. It basically means that you can't market any other product and for legal reasons... the company wants a say in what you write in your content.

That does not work in online network marketing. Through current network marketing education that becomes obvious! You'll see... to be an online success... you'll need to have multi-streams of income from your website business. It's a change of mindset!

What Multi-Streams Of Income

In your 'generic' website business you can generate income in addition to your network marketing income from various sources. The network marketing education coming from top online networkers... points to this being 'key' to having a successful website business! Ann Sieg, Mike Dillard and Mike Klingler are pioneers in online network marketing. Their teaching is that your network marketing is part of your website business... a big part... but still... part!

This means that you want to market products to your site-visitors that are useful to them and boost your income. There are many e-products that people will buy for information and use in their business. The affiliate marketing companies and individuals with affiliate programs have thousands of products available to market. With a little experience you can sort out those programs that your site-visitors like and also pay well. However, the emphasis should be on what the site visitors want. That policy will serve you well! An exceptional course on affiliate marketing training is available, but most people are self-taught.

Another income source are 'referrals,' where you promote someone else's product and link your site-visitors to their site. You would probably only do this when you have a large number of site-visitors. Also you can sell advertising space to marketing groups. Many people use Google Ads on their site to generate passive income. Always remember that the income you get from this source is relative to your number of site visitors. Another income source for many marketers is your own product or ebook. All these income sources go towards your online success in conjunction with your network marketing.

Understanding this is vital in network marketing education. Early networkers (myself included)who went online to promote network marketing products... did not understand the value in having multi-streams of income. That is more so today because of the huge numbers of site-visitors you can get to your site via social networking.

Network Marketing Education For Social Media

'How to' information on the use of social media tools is vital network marketing education! The very best available training on most of these social interactive methods... as well as content marketing methods is through click-by-click style video training. Having two screens open on your computer... allows you to pause the training video and go ahead and do what you have just learned. This technique is assisting thousands of online business operators. They are able to get up and get into action much quicker than otherwise!

Click-by-click training is available on how to use Twitter, Facebook, Digg, other bookmarking sites, video marketing, writing Squidoo Lenses, Hubpages, and article writing. Also writing a content website and more. No network marketing education will tell you that you can succeed online with just the social interactive methods. You need them combined with content marketing methods. Having real relevant information for your social contacts to learn a little about you and to learn about your business is essential.

Your time investment is your greatest cost in learning to use these social and content marketing methods. However, they are your most important tools... to be successful in a network marketing website business. The available click-by-click video training is inexpensive and vital network marketing education!

My Conclusions For Network Marketing Education

Where was network marketing education when I started? Really... How easy can it get? The video training you are seeing today is top quality. It is the trainers that are making the difference... and the Web 2.0 technology. Another factor is that what they have to work with is so much better than the 'old model mlm' methods. Being able to pause and re-run videos helps us all to absorb know-how. Most people are visual learners... if something is demonstrated in front of you... you get it! (Darcy John)

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Credit Card Debt Settlement

There are many debt settlement companies which are in business to provide debt relief. They help and advice to debt-ridden consumers. Perhaps one has a big amount of credit card debt which keeps on increasing and getting it down is never easy. One should then look out for a good settlement partner company.

The credit card debt settlement company will primarily act as your agent who will expertly manage your debt. You wouldn’t get filthy calls at work to pay off your debts and even no compulsion calls. Instead, everything will be handled by debt settlement pros. This will greatly reduce the stress and relieve you and your family of the great emotional and financial burden.

Here are the steps which a settlement company does:

All the debts are renegotiated and recalculated. When there is a mediator in the form of Debt Settlement Company, it is always useful. Usually you find that you come out of the bargain owing 40% to 60% less money and that is an awesome amount of bad credit debt relief! Trying to get it done all by oneself is tricky and might one in trouble, even increase chances of expanding the burden already one is facing. Hence it is advisable to take help from experts.

* The monthly payments which were nearly impossible to manage are now combined in a cluster into one easy to make payment that is based on one’s monthly budget. This would literally not include what a normal percentage, a creditor demands. That would really help you set up and plan a realistic budget, getting relief and staying on track financially. Also this will reduce your dependency and the need to incur any more debt just to clear off unsecured debts.

* One ends up with a zero balance on outstanding debts once the mutual financial amount is paid. The bad credit relief is complete and the rest of the money in one’s budget is once again one’s sole property. An advice is to pay off the monthly charges in lumpsum to avoid great delay and hoarding up the debt for months.

This settlement eliminates the need for bankruptcy filing. Even all late payment notations on one’s credit profile are kept away at bay. All other problems , your loss of family happiness, your intrinsic relations, the incessant stress also gets wiped away. (Brendon Buthello)

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The Role of a Corporation in Community Development

Corporations play an active role in the development not only of communities but also of civic groups and organizations. Without corporate support, some of America’s most popular civic organizations wouldn’t have flourished. Companies that are not involved with the enrichment of the civic organizations surrounding them are not back enough support to the people that have been its lifeblood. Here are some of the most common ways a corporation can help out the local communities surrounding them.

A corporation can help out with community development and enrichment by financially supporting various seminars and activities that help touch and enrich the lives of each and every member within the organization. A classic example for this is the UPrinting.com U-Community Program. This program aims to help communities grow and aid in the raising awareness for the cause that they are fighting for. In the online printer’s website, visitors would be able to see testimonials from various organizations that have been touched by the company including the American Cancer Society and Building With Books Foundation.

Companies should always be in the lookout for new awareness campaigns and organizations that are in need of real support. This shows that the company is not only supporting civic groups actively but proactively as well.

Raising awareness should also be touched upon by corporations if they ever support a civic group. Getting people involved in a specific cause is a great way of boosting morale for the group but also helps in gaining more manpower and support. Programs such as the U-Printing U-Community Program helps raise awareness for civic awareness by giving discounts for the printing of their various distribution materials such as posters, flyers, brochures, banners and postcards. These materials are crucial in the group’s objective of raising awareness and gaining more donors as well as getting more exposure for their activities.

This just goes to show that communities need the support of a corporation and big companies need community support as well. (Earl Maghirang)

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The Building Blocks for a Business Plan

The business

plan is an important document for you to gain credibility with those interested in investing in your business. It should be comprehensive and informational, and it should also be compelling. There are several points that should be addressed in a business plan.

Spin

There is a myth that no one reads the business plan. There might be some truth in that, however, it is essential that you not take it to heart. In the event that an investor is interested in your business proposition, it is vital that everything they need to know about your business is in one central location. The last thing you want is a half-hearted business plan and the investor is confused as to what you’re trying to sell. The business plan is not usually bedside reading material; however, you want to be as interesting as you are thorough.

Components of the business plan:

Market Research

As you delve into your idea, consider what precedents exist in the market. Though you can say you have first-market advantage, a better way of phrasing it would be, “Here is how we intend to improve the market or even transform the market.” Precedents are proof that others before you have been successful, therefore, the likelihood of your success is much greater. On the other hand, if you flood your business plan with a large amount of successful competitors that might be a warning sign that the market is oversaturated.

The rule-of-thumb is three to four successful market player. In your description of the competition, make sure to include when the company launched, who is their target market, what does their product look like and where is the company today. If they were bought or went public, indicate their exit valuation, It is not necessary to write long descriptions of the competition—a short summary about the length of a small paragraph will do.

Market Advantage

This is key to the success of your business. How are you going to position yourself in the market and be successful? When researching the competition, look for white space or gaps in their target market and product offering. Google’s whitespace was the algorithm and their focus on empowering users. Where Yahoo relied on a large team of employees to fine-tune their search, Google chose to focus on an algorithm to get better results with a more efficient team. The algorithm (and many other key decisions) led them to a more fruitful path.

Target Market

A product/service offering does better when it appeals to a market audience. Investors will want to know about your target market, including statistics. This is where you need to do some hunting. You will need to find information such as market size, growth trends, as well as audience demographics and psychographics.

Demographics include age, income, education level, gender, employment status, location, etc.

Psychographics are lifestyle choices. For example, what is your audience’s personality like, values, attitudes, interests, etc.

It is very important to become knowledgeable about your prospective customers. Show investors that you know your target market.

Product/Service Offering

Given your market advantage and target audience, what is your product/service going to look like? After you have discussed the competition and how you’re going to successfully position your business in the market, you need to describe your product/service. The current market environment is going to give you clues as to how you can create a unique product. This is where you need to be creative and use your imagination to bring a new product to the market; this is where you’re going to really sell your product/service.

Your soon-to-be successful product/service needs to be managed by a solid executive team.

Management Team

A exceptional business team can elevate your business potential to new heights. We cannot stress the importance of a solid, reliable management team. Not only do you have to sell your idea to investors, you need to sell the additional steps as well. These include the running and investor exit of the business. If your business is going to be successful, search for a management team that has experience in the market. Showcase your sales manager that has contacts with all the right partners. Your future investor wants security, and you can give that to them by hiring an already-established, successful management team.

Financial Model

While your target market and market research are very important, it is the financial model that really gets down to brass tax. Consider the financial model the nuts and bolts of your company. If one of your bolts is too big or two small (wacky financials), your machine (aka business) is going to fail. Make sure that you are realistic and all of your numbers add up, because what the investor is giving you is money. They need to feel confident that their millions will be managed competently before they sign on. (Sparxoo)

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Preparing Fundraiser Information Packs

If you are pursuing the Fundraiser Business Opportunity, you should assemble a Group Fundraiser Introduction Opportunity Package.

Here is a list of some things that should be included in each introduction pack to entice a group to book a fundraiser with you.

It's important when assembling this packet to make it look professional.

#1. Your professionally done business card. (I always include 3 business cards)

#2. A Business introduction letter. Explain who you are, what business you represent, your contact information, your business hours and website address/email address.

#3. Fundraiser Program Introduction Letter.

This letter should thoroughly explain what your fundraiser opportunity is all about. How much does the group earn, how orders are collected, how orders are sorted & delivered, etc.

#4. Group Benefit Letter.

I always include a letter on how the group can benefit from holding a fundraiser. On my group benefit letter I also add in a paragraph of how easy a fundraiser from my business is.

This is your chance to connect with the group on a more personal level. Tell them how this fundraiser program can benefit their group!

Example: buy more school supplies, more athletic equiptment, field trips, banquets & parties, awards & trophies etc.

#5. Include 1-2 copies of your current fundraiser catalog.

#6. If you have a brochure about your companies fundraiser program include it.

#7. Incentive Sheet.

If you offer incentives for the groups highest sellers, then include a incentive sheet on what they would earn.

#8. Include 1-3 copies of your fundraiser order form.

Optional:

Your company business opportunity flyer.

If you make up professional fundraiser opportunity information packs more groups will book fundraisers with you. (Shelly Hill)

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Money Transfer

Sending money online has today become a necessity. Money transfer services that are fast, safe, simple and secure are required by the professionals who work abroad to transfer money to their family and friends back home, even by the parents to transfer money to their children studying abroad, and also to transfer money towards a payment. The best solution for all these requirements is to send money online.

For online business, fast, safe and affordable online purchases, auctions, sales, etc easy and reliable money transaction is essential. All your money transfer needs can be easily transacted with reliable online money transfer services.

There are wide choices for money transfers. The Global banks (banks that have global presence) also provide the facility of money transfer to its accountholders. In this system, money can be withdrawn from any branch of the bank, but this system could take quite a long.

Money can also be transferred using the credit and debit cards, online money orders and also by using the traditional money transfer methods that are available, but the question is that of ‘time’. It is therefore preferable to go in for the online money transfer service providers. These money transfer services are cost-effective, time saving, safe and trustworthy.

The money transfer services should be fast, simple, easy, secure and reliable. These aspects govern the popularity of the money transfer service providers. Security is the major concern for online money transfers and is also the important issue for the success of a handful of money transfer services providers. A genuine and reputed money transfer service provider will transfer your money easily in the most secured way.

Alertpay is one of the successful money transfer service provider. It has very stringent rules when security is concerned and incorporates all the leading technologies to ensure the money transfer with alertpay is easy, fast and reliable. With alertpay you can send money in 22 currencies free of cost.

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Manage Your Finances During a Crisis.

All tsunamis, hurricanes and medical atrocities aside, there’s more to crisis proofing deadly and financial catastrophes. In the realm of protecting one’s family from the devastation of financial dire straits, a simple plan starts with a budget. If only the American family learned to spend significantly less of their income, financial crises would almost become extinct.

The formula for financial solace is to reduce the outgoing budget to be applied to a savings account or market fund. The 30+ million Americans ensconced in debt could lower their stress rates and genuinely enjoy life if they put an end to over extending finances. Living from month to month impairs the quality of life issue.

Being financially devastated can be a paralyzing situation. Despite an adequate salary and a dependable job, families across the United States continue to be challenged by making their means last from month to month.

Pre-Crisis Financial Planning

Starting a savings account or plan features a surefire way to be prepared for unforeseen costly emergencies. It could be anything from a malfunctioning boiler or a household flood. In lieu of the family crisis, being prepared financially can cushion the devastation of the event. Nevertheless, learning new spending habits may be challenging for a compulsive spender. Keeping up with the Joneses is not worth the superficiality of terminal financial distress.

Obviously, there are only two solutions to the spending deficit equation; either:

1. Increase one’s salary significantly

2. Start living below your financial means drastically.

Unfortunately, not everyone is able to achieve either objective. In fact, for many consumers they require both goalsto the spending objective, start making more and stop spending until they can see their w ay out of the red. As the old adage, “The more you make, the more you want” is true. But the problem grows when people begin to spend more than they make.

The end result is a financial avalanche. Even if you think that you have the rob Peter to pay Paul down pat, it’s only a matter of time before everything could snowball. The reality is that the only financial rescue team available to you may be a personal loan or debt consolidation loan.

To prevent the dominoes’ effect of financial stress take over here are a few steps to quell your finances in the right direction:

- Compile a list of current bills

- Devise a list of household operations

- Review areas to cut spending (ordering out, entertainment, shopping sprees, etc)

- Develop a balanced budget to live on only 60 percent of your household income

- Sell any personal commodities that are beyond one’s financial means.

- Get organized on your PC with either a Quicken or Microsoft program.

- Work to balance your budget by paying of bills

- Detail a goal with realistic terms

- Stock between five and ten percent a month into a savings account or a money market account on a regular basis.

- Fast Debt Solution

Since the idea of taking on a second job is an unpopular choice for most people, a rapid debt solution is a debt consolidation loan. Since the loan is designed to pay-off current debt and stretch out the repayment term over time, it can be the ultimate debt solution for managing one’s finances.

Financial Crisis Savers

Personal loans are either secured or unsecured loans. Secured loans place the borrower’s property up for collateral. (For example, a house, real estate property or a high end recreational vehicle). An unsecured loan usually has a higher interest rate. Since the financial institution is at greater risk of a defaulted loan for a person with poor credit, the fees are reflected in the interest rate.

Pretty straightforward, debt consolidation loans – repay all current bills. Then the loan charges the borrower an interest and monthly charge. For its overall convenience and ease is considered an immediate way of quelling financial stress.

For the type of emergency, where one needs less than a thousand dollars, a payday loan is just the remedy. The best way to outsmart a payday loan is by paying the loan immediately and avoiding going with a plan that has a pre-payment penalty.

During a family or financial crisis it’s comforting to know that financial squadrons otherwise known as debt consolidation, personal loans or even payday loans may be the option for a monetary rescue.

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Money Management

There isn’t one definition for money management that suits all. Money management may begin primarily with investment agencies and banks; it is however also for you and me, and even for school kids. It is a concept that covers all and every. As long as we are living and earning money, be the amount in shreds or lots, managing money becomes more than just necessary.

On a broader note, the financial institutions, investment agencies and banks work as money management agencies. They aim at managing your money, and rightly so. You segregate your money in these various organizations, in order to keep a track. But does it suffice? If experiencing is believing, ask those who have been hit by recession; and you will realize how badly important it is to manage all your money.

Money management is plain and simple. On a general and most common notes, it means deciding which bank/ institution/ organization is worthy of managing your money. The entrepreneurs must know this, but if you are a beginner in a new business or job, you must know how to organize your bank accounts, how to manage bill payment books, how to maintain balance sheets, etc. If you are too bad at mathematics, don’t hesitate in hiring an accountant. It’s as important as ever!

If looked upon broadly, money management includes:-

Budgeting

Saving Money

Maintaining an emergency fund

Saving for retirement

Maintaining a budget is one of those scary money management stepss that many of us take refuge in procrastinating. However, it’s not supposed to be as scary as it seems! Do it the right way, and it is as easy as a pie. If you are a novice at it, catch some online budget software and/or online budget making tips that are specially designed to help newbies in maintaining a simple and easy to follow budget, as per their financial plans. The online money management softwares are also a good help in this regard.

We all know how important it is to Save Money. But one thing I would like to add- you don’t really have to “find” money to save, as most of us do. You simply need to save it. Where there’s a will, there’s a way!

We all recognize the importance of maintaining an emergency account fund, and for that purpose, many of us create different accounts and save money for a cause. But as the title of my article suggests, it’s all about doing it the right way. When you are saving money for emergency purposes, more than ‘a saving’, you get ‘a peace of mind’. You can even take help of the online money management softwares that are a great help in managing money.

It’s never too late to save money for retirement. Even if you are 60 already, consider saving money for retirementN as an investment when you would be 80+. So in that case, it would still be a good practice to start saving money for next 20 years in advance.

These were few tips for beginners in money management. Remember, it’s not the question of practicing money management or not- we all do that in some ways or the other. It’s about doing it the right way!

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The Best and Secured Way to Save Money

Though the economic position of all the countries is going on up and downs all over the world, the banking system in India is so strong till now. As the encroachment of the credit crunch and raising speculation are the main reasons of the present day financial crisis, people get fear to invest their money in share market.

The businessmen in India have positive feeling regarding their financial position. As the economic position of India is mostly based on the government organisations, the speculation and financial criss have not shown much effect on Indian economy. If you study the present economic position of India, you can come to a conclusion that investing in a stock market or mutual funds will make you to face many problems. A lot of insecurity and confusions are faced by the investors, who want to invest in their money in public or private sectors. In these situations, they are searching for the best alternatives to save or invest their money.

Many of the economists in India say that going for fixed deposit is the right solution, when it compared to all the other sources where you can invest your money. This is the best source to rescue from the present liquidity crisis.

The fixed deposit is nothing but an account that allows the people to deposit their money for a period of some time. Depending on their convenience, people can choose the deposit period that say for a minimum period of 15 days to 5 years and more than that. When the deposit period comes to an end, the depositors will get high amount of interest on their deposited money. Depositing money in Indian banks is safer than other sources as the all the banks in India are under the control of Reserve Bank of India.

The main advantage of going for these deposits is that the depositors get high interest rates than the saving bank account holders. They will get lump-sum of money at a time, after the completion of maturity period of the deposit. Moreover, people do not get any insecure feeling on their deposits. The fixed deposits have been playing a prominent role, since the banking system has been introduced in the Indian economy market. They are one of the beneficial saving methods. Some years ago, people showed great interest for going long term deposits. But, now-a-days, due to the drastic changes that are occurred in the economic position of India, most of the investors want to go for short term fixed deposits.

The interest rates of the fixed deposits vary from one bank to another bank. To extend their services as well as to attract all segments of the investors, most of the banks in India offer many facilities to their customers, who want to deposit money in their banks. One of the main facilities is that the over draft facility which allows the depositors to draw money on the deposited amount, before the completion of the maturity period of deposit. On the request of depositors, some of the banks can transfer the interest amount on fixed money to the current or saving account of the depositor.

The minimum fixed amount can range from RS. 100 to an unlimited amount. If any one wants to open a fixed deposit account in a bank, he should inquire about the interest rates of all the banks. Some of the websites over the Internet help you to find the best bank that offers high amount of interest rates on depositing money.

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How to Invest in a Bad Economy

The stock market should present you with a wide variety of NEW hot stocks in 2009. Many of them are going to be new technology stocks that come from the nanotech, biotech, financial, energy, healthcare & communications sectors.

Most of them might seem promising, but the truth is that a good number of these trading & investing opportunities could be extremely risky, while others are simply not as good as they look. That's why it's very important to know how to choose among the best especially if you want to day trade them.

When you know how to pick and approach the best hot stock trading opportunities, you are able to generate a consistent and respectable amount of money in a very short period of time.

Experienced day traders recognize that trading hot stocks on momentum can be the fastest way to make money in the stock market, especially on uncertain times like these.

You don't necessarily have to trade momentum hot stocks all the time. But you can learn how to take advantage of them when you encounter the best opportunities for going long or for shorting them to make money when they are poised to fall down.

If You decide to day trade stocks just keep always in mind that for a trader to survive and be consistently profitable, its necessary to keep things as simple as possible. To much confusion and technical indicators will most of the time make you slow in your decisions and froze you up when a good opportunity is right in front of your screen.

In the end, stock market day trading is all about picking the best daily stock opportunities and following your buy and sell signals with ease and simplicity. Once you learn to master your trading decisions, you can aspire to produce consistent profitable results.

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Make Money Fast in Just 30 Minutes a Day!

Many people are thinking about the New Year and making money is an area were all interested in, so here is a simple online business that makes money fast in 30 minutes a day anyone can do...

With the credit crunch upon us, you will be leased to know this business is unaffected and offers more advantages than any other. It is attracting people of all ages and backgrounds to it - let's start by looking at the benefits and the one that really allows you to make profits quickly - leverage.

Leverage the Key to Huge Profits

A great advantage of this business is you can leverage your money and get by 200 times, what you invest in it to trade - with no credit checks!

So put down $500.00 and you can immediately invest $100,000 so what's the business?

It's becoming a currency trader from home and before you say:

I know nothing about it! Don't worry, we will show you how you can easily learn to exchange currencies online and trade successfully in around 30 minutes a day.

No Selling Involved

Unlike many other online businesses, you don't need to sell anything at all and there is never a recession, because as one currency rises another must fall and vice versa and there are big profit opportunities everyday.

So how do you learn to operate this business?

Simple - if you can spot repetitive price patterns on a graph, you can learn to trade.

The reason you look at charts is simple - certain formations repeat again and again, as they reflect human nature and that never changes.

A Business Anyone Can Learn No College Education Required

This is a specifically learned skill and can be mastered in a few weeks, then you need to spend 30 minutes a day checking your charts and looking for opportunities.

What's the Catch? It can't be that Easy!

If you get the right education and the mindset to succeed you can win but as in all areas of life you need to do the basics and put in effort but the rewards for your effort are huge.

The real problem most novice currency traders have is dealing with leverage.

Of course where there are big rewards to be made, there is risk to and you must make sure, you keep your losses small at all times. In this business losing is the key to winning.

If you keep your losses small and run your big profitable trades, you can pile up huge long term profits.

Get on the Road to Big Profits in 2009!

With a credit crunch and many people thinking about a vehicle they can use to make them extra income in the New Year.

This really is a business you should consider as it has more advantages than almost any other, anyone can learn to do it, capital you need is modest and it will give you a great second or even life changing income, for just 30 minutes a day in effort.

If you want to win at online currency trading you can anyone can so take a look at this great online business and you maybe glad you did.

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Navigate Your Business

An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses.

While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.

The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.

Here are best practices that will help you to successfully navigate your business through an economic downturn:

Goals

The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.

Objectives

• Conserve cash.

• Protect assets.

• Reduce costs.

• Improve efficiencies.

• Grow customer base.

Required Action

• Do not panic… History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.

• Focus on what YOU can control… Don’t let the media's rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.

• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.

• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.

Recommended Best Practice Activities

The Nuts and Bolts… The following list of recommended best practice activities is critical for your business' survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.

1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.

2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.

3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.

4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers' buying history and frequency of purchases can reveal some interesting facts about your customers' buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.

5. Re-negotiate with your suppliers, lenders, and landlord:

i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.

ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with "the how" and "the when" of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.

iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.

6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.

7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.

8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced "noise" and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.

9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.

10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.

Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.

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Effective Fundraising in a Soft Economy

Fundraising in a soft economy offers unique challenges to nonprofit organizations. The bad news is that you will find many doors that were historically open to you suddenly closed. The good news is that the most effective fundraisers are still able to raise significant funds. The first understanding your organization must embrace is that fundraising in a soft economy is not a yes or no question. While you may not be able to tap some resources that have historically contributed to your organization this does not mean that the funds are not replaceable. To be effective you must rethink your assumptions, broaden your scope, and approach your fundraising efforts with a clean slate. When you take these steps you will find opportunities in places that you never previously considered.

In this article we offer 10 tips for maximizing your fundraising efforts in a soft economy. These tips come directly from organizations and fundraisers who have shown the ability to consistently achieve or exceed fundraising goals during soft economies. We hope that these tips will help your organization grow during these challenging times.

Focus on the Prospect’s Needs: In difficult times the organizations that make the most convincing case for support get the funding. As Tom Ralser states in his book ROI for Nonprofits, “When investors are shown that their money is making a difference and their investment is paying off, they are more likely to keep investing”.

Match the Message to the Prospect: This sounds similar to #1 but it’s somewhat different. Once you have developed a compelling case for support, in challenging times it is more important than ever that you match your message to each individual prospect. Remember the 80/20 rule. 20% of organizations are going to get 80% of the dollars available. The ones who win are the ones who present a case for support that matters most to each individual prospect.

Widen Your Net: This is the time to analyze your current list of prospects and expand it. Every organization has corporate, foundation, and individual potential donors who have never been properly solicited for support. Don’t limit your opportunities by assuming you can’t broaden your base.

Know Your Industries: Historically speaking, in soft economies some industries are significantly impacted while others see only a minimal effect. It is important to understand this when approaching prospects. Failure to understand the importance of this concept can greatly impact your returns. We once had a business executive at a medium-sized organization tell the following story: “I had this guy representing a local museum see me about getting involved during the recession in the early 90’s. Before he came in I was fairly receptive. By the time he had spent the first ten minutes of our meeting talking about how bad the economy was I was no longer interested.” It just so happened that the executive’s business had only been marginally affected by the economy and the presenter’s assumptions caused the conversation to spiral down hill. Don’t assume that things are bad everywhere. Do your homework before you go in.

Know Your Foundations: Understanding the historic tendencies of foundations in your community can lead to large commitments. Regardless of economic cycles, many foundations are required to give out an amount of money every year. Understanding each foundation’s rules for giving will lead to increased funding for your organization.

Focus Long-Term: Even organizations that are struggling understand that the economy cycles and it will eventually get better. Often in soft economies nonprofit organizations can procure 4-5 year pledge commitments from even the most economically impacted companies. History shows that with an effective investor/donor relations program more than 95% of these long-term commitments are fulfilled for the length of the commitment, which makes this a very effective tool to use during challenging economic times.

Keep the Goal in Mind: While we have found that fundraisers may get a few more “no’s” in a soft economy, they can still achieve overall funding goals through sound campaign strategy. It may take more “asks” or more creative and effective approaches than it typically might, but your fundraising efforts can still be successful. Keep the end result in mind. Adequately funding your program or project is what really matters.

Do It Now: Too many organizations reflexively delay fundraising efforts because of economic cycles. Our research has found that this is the wrong choice to make in almost all instances. When you consider the dollars you are trying to raise, the true impact of economic forces, and the competition in the market, it is usually best to move forward with your fundraising initiative instead of delaying. In many cases the slow economy causes the competition for money in the market to decrease substantially, which actually throws the balance of dollars available relative to organizations asking in your favor.

Don’t Interrupt an “In Progress” Fundraising Initiative: When you interrupt a fundraising initiative mid-process you do far more damage than you think. First, you negatively affect your brand. Many of the people you called on during the feasibility study or who have been cultivated by early campaign efforts shouldn’t be left hanging. If they do not hear back from you they assume that something is wrong at the organization and may be less likely to respond favorably down the road. Moreover, a key element of most winning campaigns is projecting success and creating momentum. Nothing kills momentum or broadcasts impending failure more than calling a time-out. Any small advantage that might be gained by waiting for an improved economic climate will be greatly outweighed by the daunting psychological and strategic hurdles of trying to re-start a previously abandoned effort.

Be Positive: Often the language leaders use within an organization dictates the tone of fundraising and other efforts. Sage Labs recently conducted extensive research on the impact of the economy on nonprofit fundraising and found that the largest difference between the organizations who continued achieving their goals and those who did not was the attitudes of the leadership. The organizations who consistently achieve better results saw the economy as a challenge that could be overcome. Those who over perceived the significance the soft economy was going to have on their fundraising efforts saw a much greater impact on their bottom line. It’s a self fulfilling prophecy. Stay positive and you will see better results.

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Money Saving

The holidays are coming but thanks to the financial crisis the attitude in the majority of households is not as festive as it used to be. People tend to spend more during the festive season, but this year it's definitely the family budged which comes first. To have a good holiday time and keep your spendings within the limits here are some useful tips to follow: - When you want to impress your special ones you can be generous without spending excessive amount of money. We all know that expensive gifts are great, but only when they are right. Imagine giving away a few hundred dollars for something that your family member or loved one won't like. It would be much better if you'd made something on your own. Handcrafted gifts may look not as classy but they sure express your feelings and love way better than a cold fabricated gift with a heavy price tag. See what you can make with your own hands: it can be anything from handcrafted purses and mittens to home-made candy. Remember that holidays are all about the festive and loving atmosphere in the house and if you are able to create such an atmosphere your Christmas will be just great regardless of how much money you spend. - Another way to keep your holiday expenditures within the budget and make the recipient happy is gift cards. They help you stay within limits and give you a great degree of flexibility. The recipient will be able to use the gift card for getting what he/she really wants and save you time on thinking about the present. Besides, many online stores provide great offers and incentives on gift cards during the holiday seasons, which mean you'll be able to provide your special one with a more expensive gift for less money. Make sure to check with online stores you have bought from before — some of them may provide bonus values to constant clients. Don't hesitate about taking advantage of these offers! - If you're spending your holidays at home, which will save you a lot of money on traveling, there are also some useful tips on minimizing your bills during the season. Keep your holiday lights on only when it's needed, no one will watch them when your family is sleeping, but leaving them on will result in a considerable surplus in your bills. If using electric heaters, it's wise to keep only a couple of rooms heated instead of the whole house. In case you have a fireplace it is a great alternative to electric heaters but make sure it's functioning properly and don't leave the fire when no one is around. - Maybe it's not the most popular option, but you can also consider getting a payday loan. Some extra hundreds of dollars will sure make a good addition to your festive season, and you can pay it off from your next paycheck. A good solution when you need a little extra cash.

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